The InnerView Frequently Asked Questions

1. What is the InnerView?

The assessment methodology is named InnerViewing. The InnerView instrument is a 96-question multiple-choice survey completed on an individual basis in 15-20 minutes. The survey is available in print and computer software versions, the latter accessible by personal computer (using software or by accessing the Company's Internet site). A highly developed proprietary computer program analyzes each set of responses and produces the InnerView Professional Profile. The Professional Profile is presented in a bound 14- to 16-page document accompanied by The InnerView: A Synopsis of the InnerViewing Method, a 24-page overview of the InnerViewing method. Alternatively, Professional Profiles may be viewed on the computer screen with the option to download and save to file and/or print a hard copy of the document in whole or in part. Customization of reports is planned and expected to be available to corporate clients by the end of this year.

The InnerView Survey and the InnerView Professional Profile

A typical InnerView question asks for objective information about the survey Respondent. For example:

In school the record shows that in courses I liked:

(a) I made top grades.
(b) I was above average.
(c) I did better than in other classes.

In this case, a statement of action reflects effective intellectual capacity far more certainly than solving an algebra problem, which reflects training rather than intellect.

The InnerView survey typically asks multiple questions to the same point in order to achieve a reliable pattern or response, thereby indicating true individual characteristics. When scores are interpolated, a number (an average of the scores for each trait) emerges. This number will reside somewhere along a gradual continuum so that, within ten percent of accuracy in either positive or negative direction, descriptive words are produced. Gradient vocabulary is associated with points along the continuum. The InnerView has been developed so that a specific and precise vocabulary can be used to describe all static elements of personality without overlap or contradiction. Accuracy of InnerView Profiling is not absolute. Rather, reasonable approximations of an individual's personal traits are provided in InnerView Professional Profile reports, and are dependent on the Respondent's ability and willingness to respond honestly and with a fair amount of personal insight to InnerView questions. Proof of accuracy is best reported by ten year's of use by more three thousand InnerViews with more than 90 percent user reported satisfaction.

The InnerView also includes a business assessment that relates InnerView findings to ten characteristics considered most relevant to the workplace. These include integrity, initiative, service, creativity, teamwork, leadership, tenacity, sales aptitude, ambition and adaptability.

2. Has the InnerView been validated?

InnerViewing has a unique strength referred to as self-editing. Individuals are requested to review their Professional Profiles and note areas "most like them" and "not particularly like them." This ensures that, even if specific questions were misunderstood, the individual has the opportunity to offer his own best understanding of himself. They consequently bring to an employment interview, for example, a wealth of information about themselves. This information is also available to the interviewers prior to a personal job interview, and forms the basis of a much-enhanced discussion about a company or specific employment position in relation to personal preferences and traits.

3. What is the InnerView's research base?

Psychologists have been measuring aspects of personality for years and many widely accepted concepts have emerged. Many formal personality assessment tools are based on generally the same well-established principals of psychology. The InnerView Personality Profile is a unique and comprehensive personality profiling system based on more than 25 years of research and development and applied to contemporary business practices. Personality elements measured by the InnerViewing method and instrument are:

• Values
• Capacity
• Advantage
• Velocity
• Style

Integrated and expressed collectively, these factors reflect virtually all personal characteristics that effectively distinguish individuals and are believed to be highly stable in adults. Based largely on the pioneering psychological concepts of David Marston, Alfred Spranger, Vernon, Allport, Lindsey, Abraham Maslow, and, more recently, Robert Sternberg, the InnerView distinguishes itself from other personality assessments in two important ways. First, The InnerView combines the analysis of multiple aspects of personality to provide a more complete personality assessment. Matching the comprehensiveness of the InnerView would require the use of several personality assessments. Second, the InnerView attempts to reflect the Respondent's rate of achievement over time, along the lines of the Respondent's personal values hierarchy. This measurement is reported as Velocity.

4. Is the InnerView Professional Profile bias-free?

InnerViewing is not gender, nationality, race or religion biased. Its potential applications are valid in any industrialized country.

5. How complicated is the InnerView to administer?

The InnerView is unique in that it provides personality analysis that is easily administered and understood by individuals with no formal psychological training. It requires neither training nor supervision to administer. The survey may be completed in written form or on an Internet website. Solutions for employees with specific disabilities are available.

6. What is the InnerView's track record?

The Carefree Institute has sold, on average, 300 InnerView profiles per year for the past fourteen years. Current Users of InnerView profiling represent a variety of industry segments, including hospitality, property management, healthcare, finance, organizational development and human resource consultants.

7. What is meant by satisfaction guaranteed?

Thousands of InnerViews have been administered over the years with a money-back satisfaction guarantee. Customer satisfaction is reported at more than 95 percent. This repeat business has been sustained solely by the integrity and proven value of the product, as no representative of the Carefree Institute has managed these accounts. All InnerView profile data will be captured for periodic assessment of accuracy, reliability and to analyze various trends. No other known organization has access to such scope of information on personality characteristics related to workplace performance.

8. What distinguishes the instrument and the software system?

The Carefree Institute offers the first empirical, comprehensive personality profiling system that, empowered by state-of-the-art technology, enables managers to effectively data mine their human resource pool. Correspondingly, the InnerViewing system offers employees a unique opportunity to achieve job satisfaction and automatically be considered for advancements and career changes. The overall result is increased value of the company's human resource asset as turnover costs are greatly reduced and dedicated, high performers are widespread. No other instrument or software system provides this extensive capability. The InnerViewing system is unique, cannot readily be duplicated, is highly researched and expertly implemented. It enables much improved decision making and access to resources.

The Technology Plan

Data Repository: A second competitive advantage is the Company's information technology plan that includes the development of a vast data repository that will become an unsurpassed resource for workforce management research. This data bank will include all completed InnerView Profiles and success measurements for specific jobs across industries. Many educational, business management and government research groups will be interested in potential applications of such data. We will also use the data to conduct trend analyses, complete quality assurance studies and report increasingly accurate statistics.

Optional customization: A third competitive advantage is optional customization of reports.

Linking InnerView software to other human resource information management systems is also available to our corporate clients. For example, the client may use a commercial, customized or hybrid application for management of such data as length of service, use of paid time off, positions held in the company, education level, specific skill sets, etc. We will be able to link InnerViewing software in such a way as to produce highly customized reports, allowing for extreme customer responsiveness. Likewise, we can link to payroll or other pertinent application systems.

9. What is offered for training and staff development?

Training and staff development are critical functions of the company and will be needed from initial re-organization forward. This business unit will be responsible for three distinct types of training:

• Training of Corporate Client Executives and Front-line Managers, to include:
  • Introduction to InnerViewing
  • Applied InnerViewing
  • Advanced Applications of InnerViewing
• Training of The Carefree Institute employees
  • InnerViewing, Three Levels: Introduction, Advanced and Customization
  • Data Management
  • Employee Training and Development

10. Who are the Account Managers?

Account Managers will primarily be responsible for generating and maintaining long-term client relationships. Responsibilities will include implementation of the InnerViewing System, monitoring ongoing implementation and customer satisfaction as well as introduction of new products and services. Account Managers will become Certified InnerViewing Trainers after demonstrated success in applying the

• InnerViewing System and current business applications
• Company Sales Program
• The Carefree Institute Customer Service Program

Certified Trainers will have also completed The Carefree Institute new employee orientation program. Account Managers will be required from the start of corporate re-organization forward, and will be added according to the following schedule to support sales objectives: Account Managers are not consultants. They are empowered to facilitate successful implementation of InnerViewing, geared specifically to their clients' needs.

11. Tell me about Quality Control

The management team has planned for generous allocation of resources to product research and development at each stage of development. The management team and advisory board have been carefully structured to provide thorough expert oversight to quality control, including ongoing data analysis, routine updates to current standard business processes, technology and language and frequent staff education and training. New applications of InnerViewing are researched, developed and tested on an ongoing basis.